How to drive digital innovation necessary during the pandemic
30-second summary: COVID-19 has kept consumers in their homes, which has led to significant spikes in internet use and companies scrambling to digitize in order to meet customers where they are. The...
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Google ranking factors to change search in 2021: Core Web Vitals, E-A-T, or AMP?
30-second summary: The biggest Google update of the year is called the Page Experience update. Core Web Vitals are part of that update, and they are definitely ranking factors to keep in mind,...
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What you must know about TikTok for business
30-second summary: The majority of TikTok users are under the age of 29. So, TikTok is the perfect place if you want to reach Millenials and Gen Zers. TikTok allows users to create short videos with...
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The Theory Behind Ranking Factors — Whiteboard Friday
Posted by rjonesx. Since day one of SEO, marketers have tried to determine what factors Google takes into account when ranking results on the SERPs. In this brand new Whiteboard Friday, Russ Jones...
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Search Intent and SEO: A Quick Guide
Posted by DawnMacri Understanding search intent can be the secret ingredient that brings your content strategy from okay to outstanding. As an SEO Strategist at a digital marketing agency (Brainlabs),...
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How to make your website ADA-compliant and win at SEO
30-second summary: The Americans with Disabilities Act (ADA) passed in 1990 does now include mobile apps and websites. An ADA-compliant website helps more people than those covered by ADA. There are...
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How to Turn One Piece of Content into Multiple for SEO
Posted by liambbarnes As most SEO specialists have learned, you must create quality content to grow organically. The same thing can be said for businesses that are building a social media presence or a...
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How to create compelling content based on existing data
30-second summary: Data-driven content lends credibility and authority to your brand. Existing public data sources offer a great starting point for implementing a data-driven content strategy. While...
View ArticleCreating viral content: Is it possible to harness viral trends?
30-second summary: STEPPS model singles out social currency, triggers, emotional value, public popularity, practical value, and background stories as common points between viral content. People’s...
View ArticleThe Ultimate SEO Tutorial for 2020
The post The Ultimate SEO Tutorial for 2020 appeared first on Backlinko. The post The Ultimate SEO Tutorial for 2020 appeared first on DailyMarketingHub.com.
View ArticleTop 15 Chrome extensions for social media marketers
30-second summary: When it comes to the internet browser, Google Chrome, with its extensive list of extensions is the indisputable chart-topper. As a digital marketer, you have to keep track of so...
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Guide to using interactive 404s to boost your SEO
30-second summary: Reducing bad user experience of 404 errors by branding and customizing them. Including links to 404s allow users to navigate the website even when they come across a potential dead...
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Why behavior analysis is important online business
30-second summary: A typical consumer now owns an average of 3.6 devices which means a person’s journey may start from a laptop and end on a mobile or a tablet. In the ecommerce business, the cart...
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Accessible Machine Learning for SEOs — Whiteboard Friday
Posted by BritneyMuller Machine learning — a branch of artificial intelligence that studies the automatic improvement of computer algorithms — might seem far outside the scope of your SEO work. MozCon...
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Speed and performance of Web dev, SEO, and marketing agencies websites
30-second summary: The research shows most agencies failed when it comes to the performance of their website. Search engine ranking is a multi-factor game, and performance, while it matters for many...
View ArticleTop 10 Tools to facilitate web development
30-second summary: Web development is very essential for guiding you past the traditional methods of website development and approaching to other more unique and efficient prospects in the IT field....
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How to Detect and Improve Underperforming Content: A Guide to Optimization
Posted by SamuelMangialavori Content, content, and more content! That’s what SEO is all about nowadays, right? Compared to when I started working in SEO (2014), today, content is consistently one of...
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Navigating a cookieless future
30-second summary: On September 16, Apple launched iOS 14, which is a major overhaul of the Apple operating system and would require users to authorize information known as (IDFA). This was followed...
View ArticleSynergized search is key to success in the new normal
30-second summary: Given that consumers run billions of searches every day — with Google estimated to process 40,000 per second it’s clear marketers need a smart strategy to cut through the...
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My 8 Best Local SEO Tips for the 2020 Holidays
Posted by MiriamEllis Image credit: DoSchu “No place like home for the holidays.” This will be the refrain for the majority of your customers as we reach 2020’s peak shopping season. I can’t think...
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