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How to become a master of featured snippets
30-second summary: Featured snippets are here to stay, so it’s time for you to adapt. 65% of organic Google searches now include at least one rich snippet. Ranking for them isn’t as difficult as you...
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How to Create 10x Content — Best of Whiteboard Friday
Posted by randfish Have you ever tried to create 10x content? It’s not easy, is it? Knowing how and where to start can often be the biggest obstacle you’ll face. In this oldie-but-goodie episode of...
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Why site speed is critical for your SEO success and how to make it happen
30-second summary: The fact alone that the search engine giant has deemed site speed important should be enough for you to make it a priority. As your page load speed increases second-by-second, the...
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Five reasons why SEO should be prioritized over paid media campaigns
30-second summary: Most marketers combine SEO and paid media campaigns, but the marketing budget between the two should not necessarily be split down the middle. Paid media campaigns, which include...
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How businesses can use YouTube to tackle the COVID-19 business crisis
30-second summary: In the “coexisting with-COVID-19” world, an average user is now spending “Remote” is the new usual. Using the avenue of YouTube for your business can be an open-ended option to help...
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Identifying Advanced GSC Search Performance Patterns (and What to Do About Them)
Posted by izzismith Google Search Console is by far the most used device in the SEO’s toolkit. Not only does it provide us with the closest understanding we can have of Googlebot’s behavior and...
View ArticleTransforming advertisement and graphic design through AI
30-second summary: The term artificial intelligence (AI) is an umbrella term that covers a wide range of machines that learn through the data that we feed them with to perform certain cognitive tasks...
View ArticleContent marketing metrics for B2B companies: From ToFu to BoFu
30-second summary: Your content marketing may sound like a success story, until your CEO asks, “Is all this effort and spending really paying off?” You’re doing a great job if you’re one of the 39 %...
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17 Untapped Ways to Find New Content Ideas
Today I’m going to show you 17 little-known ways to find GREAT content ideas. In fact, finding untapped content topics is one of the main reasons that my blog now brings in 519,977 visits per month: So...
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How to Choose Google My Business Categories (With Cool Tools!)
Posted by MiriamEllis Image credit: Danny Sternfeld In creating a Google My Business listing for your local business, making a data-based decision is one of the most important steps you’ll be taking....
View ArticleTop six ways to optimize crawl budget for SEO
30-second summary: Crawl budget is an area that remains underrated in SEO. If you’re running a large-scale website, crawl budget is something that site runner can, and should, be optimized for SEO....
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SEO proposals: Particular challenges and how to avoid getting a silent no
30-second summary: Unlike paid media, earned media lacks the tools to form trustworthy predictions about the outcomes, which can make potential SEO customers indecisive. A quick look at the typical...
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How to Prioritize Your Link Building Efforts & Opportunities — Best...
Posted by randfish We all know how effective link building efforts can be, but it can be an intimidating, frustrating process — and sometimes even a chore. In this popular Whiteboard Friday originally...
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Inbound marketing for brand awareness: Four up-to-date ways to do it
30-second summary: You probably can’t afford a super bowl ad, yet you want to make a name for your brand in an industry dominated by big guns. How do you crack the code using the right method and...
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Unpacking the TikTok algorithm: Three reasons why it’s the most addictive...
30-second summary: TikTok has quickly become one of the most popular, addictive social networks. President Trump issued an executive order threatening to ban the platform in the US, and TikTok filed a...
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How to get your YouTube videos appear in Google’s video carousel
30-second summary: Google is giving a lot of visibility to video content through its interactive SERP section called a “video carousel”. Getting your video ranked in Google’s “video carousels” can...
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How To Focus Your SEO Strategy: A Quick Guide for Businesses New to Online...
Posted by AnnaleisMontgomery With businesses making the move to serve their customers primarily online and the footfall of customers in physical stores dropping dramatically, the value of SEO has been...
View ArticlePartial match domains in 2020: How to optimize and use effectively
30-second summary: Partial match domains refer to when your domain name has partially included the main keyword that you are trying to rank for. There are many aspects that make it different from how...
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Are search engines dead in China?
30-second summary: WeChat, a widely-used Chinese app, provides users with a variety of features including messaging, shopping, and more, inevitably affecting the search landscape with the abundance of...
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What Shifts in Product Demand Mean for SEO
Posted by SabrinaBomberger If you’re working in e-commerce through the COVID-19 crisis, you’ve likely noticed some wild shifts in the way your products are viewed and consumed by the public. After all,...
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