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Local Justifications Are a Big Deal and You Can Influence Them
Today, we’ll demonstrate the prominence of the fascinating business listing feature known as “local justifications”, and show how they can help you to stand out from local SERP competitors in exciting...
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Page Level Query Analysis at Scale with Google Colab, Python, & the GSC API...
Given the apparent limitations with the Google Search Console traffic data available to the SEO community, the data engineering team at Inseev Interactive developed a simple script that allows you to...
View ArticleShopify Revenue and Merchant Statistics in 2021
Shopify is a popular e-commerce platform used by 1.75 million sellers. Founded in 2006, Shopify surpassed $1 billion in gross merchandise volume (GMV) in 2013. Today, it processes $119.58 billion in...
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Convince Your Boss to Send You to MozCon Virtual 2021 [Plus Bonus Letter...
You’re already well acquainted with the benefits of MozCon. Maybe you’re a MozCon alumnus, or you may have lurked the hashtag once or twice for inside tips. You’ve likely followed the work of some of...
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Why killing your content marketing makes the most sense
30-second summary: Most marketers diversify their content programs too quickly, endangering the program from the start Successful content marketers and media companies focus on fewer platform channels...
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Google Advanced Search Operators for Competitive Content Research
Without an organizing principle, a spreadsheet full of keywords is a bottomless to-do list. It’s not enough to know what your competitors are ranking for — you need to know what content is powering...
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How to Use SEO Tools to Qualify Sites Before the Pitch (for Non-Link Builders)
Learn how link building tools help you find quality sites and weed out low-quality ones, so that you can focus on outreach to help your site grow! The post How to Use SEO Tools to Qualify Sites Before...
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How to Calibrate Your Brand Voice to Your SEO Advantage
One of the best ways to stand out from the herd of businesses in your niche is to develop a unique brand voice for your company – one that will appeal to customers and get noticed via SEO. This article...
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Are You Ready to Sell Like QVC?
Signs are emerging that we’re on the verge of the next online sales phase: video. Let’s deconstruct what’s happening on QVC, and how and why you may need to learn to apply it as an SEO, local SEO, or...
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How Optimizing for Voice Search Will Impact Your SEO Plan in 2021
A sizable chunk of web traffic and online purchases now come from voice searches. Because users ask for content differently when they use Siri or Alexa, optimizing content to capture more of that...
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MozCon Virtual 2021 Interview Series: Ross Simmonds
We’re absolutely thrilled to welcome Ross back to the MozCon stage, and we connected with him ahead of the show to discuss how he broke into the industry, his content philosophy, and what he’s looking...
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Is it time to switch to a new SEO tool?
30-second summary: The needs of an SEO agency are dynamic and change as the business grows From data accuracy to seamless functionality, the spectrum of SEO tools and their features is wide, but how...
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Web Content Accessibility Guidelines: What They Are and Why SEOs Should Care
In this blog, we’ll take a closer look at Web Content Accessibility Guidelines (WCAG), and outline the steps you can take to meet its standards. We’ll also touch on the reasons why accessible websites...
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SEO and Accessibility: Content [Series Part 2]
As SEOs, our goal when we’re creating content is to provide equitable access, which means that content isn’t just available to search engines, but also to people of all abilities. In the second...
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5 Free Google Tools to Upgrade Your SEO Strategy
If you’re just getting started or lack the budget necessary for fancy tools, there are still many resources available. In this piece, we’re going to cover five of our favorite FREE Google tools, and...
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Using SEO data analytics to identify business gaps
30-second summary: Are your leads slipping through the cracks in these business gaps? SEOs have a great vantage point in the form of data that actively helps identify business opportunities and gaps...
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8 Tips for Finding and Hiring the Right SEO Provider
Before you hire a company for your SEO needs, check out these must-know tips including where to find the right provider, what questions to ask, and more. The post 8 Tips for Finding and Hiring the...
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The MozCon Virtual 2021 Final Agenda
MozCon Virtual 2021 is right around the corner! Read on to see what this year has in store, and don’t forget to purchase your ticket! The post The MozCon Virtual 2021 Final Agenda appeared first on...
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SEO and Accessibility: Technical SEO [Series Part 3]
We hope you’ve enjoyed this series on SEO and accessibility. In the final installment, Cooper shows you how the technical SEO strategies you implement across your site can help make it more...
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8 Ways to Champion Animals in Your Local Business Marketing Strategy
The majority of American households now include pets, and recent global quarantines have only brought us closer to them. In today’s blog, Miriam outlines eight ways you can honor the relationships your...
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