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Help Us Improve: The 2020 Moz Blog Reader Survey
Posted by morgan.mcmurray It’s been a few years since we last asked you to tell us what you love (and don’t love so much) about the Moz Blog, and since then our company, our industry, and our world...
View ArticleLessons from lockdown: Four content types that users really engage with
30-second summary: Life in lockdown led to a huge uptake in media consumption, including a 44% worldwide increase in social media use according to Statista. While the COVID-19 pandemic has shell...
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10 Tips to perform in depth local SEO for your business
30-second summary: Optimizing your local SEO means more website traffic, leads, and conversions, as your local customer base is more relevant. This focused strategy will help you perform more...
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Blog Topics: How to find Your Sweet Spot (Even in a Boring Niche)
Posted by DaisyQ I hate to tell you, but Googling “blog topic ideas” is not going to give you the content you should be creating. Not all content is created equal. Letting the internet tell you what to...
View ArticleFive ways SEO and web design go together
30-second summary: If you are thinking about having a site designed or redesigned, it is important to understand the complex relationship between SEO and web design. While designers focus on the...
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Proximity Third: A Deeper Dive into a Local Ranking Factors Surprise
Posted by MiriamEllis Image credit: J.B. Hill What’s the good of a survey if it doesn’t result in at least a few surprises? I know my own eyebrows leapt skyward when the data first came in from the Moz...
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1000 Ranking factors: How Google finds signals through the noise
30-second summary: Google has the ability to measure content quality signals like never before, and with each new Core Update, they understand content quality more as humans do. Google uses different...
View ArticleThe impact of Coronavirus on digital marketing and effective solutions
30-second summary: Digital marketing is not a quick-fix solution to gain momentum. It does not give you visibility overnight. If you are using digital marketing techniques such as search engine...
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How to use trending keywords from current events in content marketing
30-second summary: Companies can rank for trending keywords by combining content marketing with current events. There are some specific Dos and Don’ts for creating this content in a tasteful manner....
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The Campaign Comeback: What to Do When Content Fails — Best of...
Posted by Shannon-McGuirk We’ve all been there: you plan, launch, and eagerly await the many returns on a content campaign, only to be disappointed when it falls flat. But all is not lost: there are...
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What Google says about nofollow, sponsored, and UGC links in 2020: Does it...
30-second summary: While nofollow links solely dominated the web for 14 years, Google recently announced two new additions: sponsored and UGC links. Shortly afterward, Google made further amendments...
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Seven brand health metrics and how to measure them
30-second summary: Brand health is an umbrella term for metrics that shows you how well your brand is doing. These metrics include – Net promoter score, share of voice, brand reputation, unprompted...
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The Real Short-Term and Long-Term Results of Content Marketing and Digital PR
Posted by amandamilligan One of the best ways (and in my opinion, the best way) to earn top-quality links is to create your own studies, surveys, reports, etc., and pitch them to online publishers....
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Introducing: The SEO Marketing Hub 2.0, A Free Library of SEO Resources For 2020
I’m PUMPED to announce the release of the new SEO Marketing Hub 2.0. We launched SEO Marketing Hub 1.0 last year. Since then, we’ve made hundreds of edits, additions, improvements and updates. This...
View Article10 Reasons why marketers use data to make budgeting decisions
30-second summary: Bear in mind that no marketing strategy has ever succeeded without the complex mix of data analysis and smart budgeting decisions. Marketers face the tough challenge of data-driven...
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6 Connectors to Spice Up Your Reporting: Introducing Google Data Studio...
Posted by brian.ho Data visualization platforms have become a vital tool to help illustrate the success of a body of work. Painting a clear picture of your SEO efforts is as important as ever, whether...
View ArticleNine mistakes to avoid when contacting websites for backlinks
30-second summary: A backlink is a link that directs visitors from another website to yours. Obtaining backlinks is fundamental to improving your sites search engine ranking, the best ranking sites...
View ArticlePodcasts and internet marketing: Are you missing the boat?
30-second summary: The drive to be more productive, the thirst to learn something new – these are the primary reasons behind the rising popularity of podcasts. One in every four Americans over the age...
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What Do Dolphins Eat? Lessons from How Kids Search — Best of Whiteboard...
Posted by willcritchlow We’re bringing back this slightly different-from-the-norm Whiteboard Friday, in which the fantastic Will Critchlow shares lessons from how kids search. Kids may search...
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Foolproof guide to optimizing Shopify for SEO
30-second summary: Search engine rankings play a huge role in making your online store more visible to shoppers. If you rank higher on the SERPs, there’s a higher chance that you’ll rake in more...
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