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Coronavirus and the paid search sector: How businesses are gearing up to come...
Over the past couple of weeks, paid search specialists Adthena have been sharing some fascinating insight into how the coronavirus pandemic is affecting the paid search sector in markets around the...
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Eight game-changing website conversion tips to implement
30-second summary: Website conversion or conversion rate optimization (CRO) is about converting the traffic you get to your website via SEO, blog posts, social media marketing, and other efforts into...
View ArticleRealising when and how to hire a CRO expert
30-second summary: Some companies need more money to spend on acquisition, while others see SEO as the solution to all their revenues challenges. That’s why companies often think about hiring SEO...
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Marketing in Times of Uncertainty – Whiteboard Friday
Posted by randfish Our work as marketers has transformed drastically in the space of a month. Today, we’re grateful to welcome our good friend Rand to talk about a topic that’s been on the forefront of...
View ArticleThe Ultimate List of SEO Statistics for 2020
The post The Ultimate List of SEO Statistics for 2020 appeared first on Backlinko. The post The Ultimate List of SEO Statistics for 2020 appeared first on DailyMarketingHub.com.
View ArticleConsumers go to YouTube for uplifting content during COVID-19
In recent research, Channel Factory, a global technology platform, asked more than 1000 US consumers to share their YouTube activity in the recent weeks of social distancing as a result of the...
View ArticleFaster pages, stronger sales: Optimizing ecommerce site speeds
Research from Google suggests that the correlation between page load times and conversion rates is strong, especially on mobile web pages. One of the simplest changes you can make to your website is...
View ArticleWhat makes a successful marketer in this digital age?
30-second summary: Marketing in the digital age is a challenging and rewarding occupation. Disruptive technologies call for marketers to be agile and adaptable, while abundant data and an ever-growing...
View ArticleLocal SEO: How to make a website audit in 30 minutes
30-second summary: When people are searching for something through the search engines, they’re always keeping their location in mind. 87% of consumers prefer interacting with businesses through...
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How dark UX patterns are ruining brand loyalty among UK consumers
30-second summary: Even though brands have grasped the importance of UX, not all brands are doing it the right way. A new report released by ecommerce design specialists Xigen has revealed that UK...
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The best-kept secret to maintaining and defending the top spot with paid search
30-second summary: Let’s admit it, the line between paid search and organic search is getting blurred. A lot of businesses simply assume that paying more than the competition assures a piece of the...
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Why and How to Bring Empathy Into Your Content
Posted by DaisyQ Creating content can feel incredibly difficult right now. If you’re like me, you’ve spent the last few weeks oscillating between a can-do approach and hours of staring into space....
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How lead nurturing can help maximize your digital sales
30-second summary: According to response audit’s research, most companies throw away business by failing to respond to leads properly. There are several benefits that lead nurturing can bring to your...
View ArticleGain visibility with Google’s unified mobile search
30-second summary: Consumers visit an average of 14 different channels before they decide whether to make a purchase. To make this more complicated, mobile ecommerce sales are expected to account for...
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How Your Local Business Can Be a Helper
Posted by MiriamEllis “When I was a boy and I would see scary things in the news, my mother would say to me, ‘Look for the helpers. You will always find people who are helping.’ To this day, especially...
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The four most underrated SEO tactics
30-second summary: In June 2019, 50% of Google searches resulted in no clicks according to Rand Fishkin from Sparktoro statistics. Besides the best practices, experimenting to find new aspects holds...
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How retailers can maximize the influx of organic search traffic to PDPs...
30-second summary: While it has always been important to optimize PDPs, which serve as one of the main entry points to a site, it is a good time for online retailers to maximize the performance of...
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The SEO Elevator Pitch – Best of Whiteboard Friday
Posted by KameronJenkins This week, we’re revisiting an important topic for SEOs everywhere: how to show your value. In the wake of everything that’s happened recently with COVID-19, being able to...
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Keyword research guide: Using Google Keyword Planner’s historical insights to...
30-second summary: Most SEOs use average monthly search volume, however, there are many other approaches and tools that can take your keyword research a few steps further. One of those tools is the...
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Challenges of remote work during COVID-19: Talking with nomad marketer Jason...
30-second summary: With the COVID-19 virus striking, the world has been subjected to “self-quarantine”, “social distancing”, and “remote work”, there’s a high chance that remote working is here to...
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