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10 Basic SEO Tips to Index + Rank New Content Faster – Whiteboard Friday
Posted by Cyrus-Shepard In SEO, speed is a competitive advantage. When you publish new content, you want users to find it ranking in search results as fast as possible. Fortunately, there are a number...
View ArticleUsing IF functions on Google Ads to improve productivity
Back in the days when I was learning PPC, one of the two biggest growing pains I had were: Learning the difference between segmenting campaigns out to maximize efficiency Reaching the point where the...
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4 Key Lessons Content Marketers Can Take From Data Journalists
Posted by matt_gillespie There’s an oft-cited statistic in the world of technology professionals, from marketers to startup founders to data scientists: 90% of the world’s data has been created in the...
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Seven reasons why your rankings dropped and how to fix them
Do you know the triumph when your content finally hits the first page of Google and attracts significant traffic? Unfortunately, nobody is safe from a sudden drop in rankings. The thing is that the...
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7 Proven SEO Reporting Best Practices That Boost Client Retention
Posted by KameronJenkins “Let’s hop on a call to go over this report.” Did you hear that? That was the collective sigh of SEOs everywhere. If we’re being honest, most of us probably view reporting the...
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17 Ways to Get More YouTube Views (Works GREAT In 2019)
In this post I’m going to show you how to get more views on YouTube. In fact, these are the exact techniques that I used to grow my channel to 244.6K views per month. Let’s dive right in. 1. Use...
View ArticleFive ways blockchain will impact search marketing
Few technologies promise to have an impact on the marketplace as tremendous as the blockchain technology. Though many professionals in the search marketing industry are still entirely unfamiliar with...
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Podcasts in SERPs: Is Audio SEO The Next Frontier?
Posted by Dr-Pete One of the many bits of news from Google I/O 2019 was that Google would soon start displaying podcasts in search results. “Soon” turned out to be very soon, as we’re already seeing...
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Rural Local SEO: A Marketing Package Strong on Education
Posted by MiriamEllis Can your marketing agency make a profit working with low-budget clients in rural areas? Could you be overlooking a source of referrals, publicity, and professional satisfaction if...
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Nine types of meta descriptions that win more clicks
Are you putting enough thought into your meta description tags? If not, you’re missing out. Yes, your meta description tag should describe your post but many companies and websites will go well beyond...
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21 Ways to Triple Your B2B E-Commerce Conversions
Posted by OliviaRoss It takes thoughtful work to scale an e-commerce store. I’m sure you’ve had a few growing pains of your own getting to the point where you are today. However, you’re reading this...
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Don’t let unwanted automated ad extensions keep you up
It’s three a.m. You’re uneasy, but you don’t really know why. You’ve recently audited your accounts, you’re on top of your routine maintenance, and you’re actively testing ways to increase efficiency...
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What Your Google Tag Manager Container Should Contain – Whiteboard Friday
Posted by DiTomaso Agencies, are you set up for ongoing Google Tag Manager success? GTM isn’t the easiest tool in the world to work with, but if you know how to use it, it can make your life much...
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The middle ground for single keyword ad groups (SKAGs)
Aside from perhaps the most unfortunate acronym in the industry, do single keyword ad groups (SKAGs) have a role in modern paid search? For many years, single keyword ad groups were the hallmark of...
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Your new secret weapon for better and robust analytics
Having data is no longer a problem these days. There are myriad tools that measure countless metrics out there. According to Copyblogger, Google Analytics alone has over 150 default metrics, which can...
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Goodbye to average position on Google SERPs
Just when you thought Google was done shaking things up within their Google Ads platform, they did it again with their announcement that the “Average Position” metric would be sunset later this year....
View ArticleThe fall of ad copy, long live ad copy
As digital advertisers, driving strong performance is at the heart of what we do. But, what is the true goal of paid search ad copy? If clicks, conversions, and demand generation are what is most...
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A guide to implementing Google’s “How-to” schema
Google is always looking for the best ways to provide the most useful results to users. It’s what has allowed Google to dominate the search engine market for so long and, it has kept the SEO industry...
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Image optimization for SEO: Everything you need to know for success
As of January 2019, there are more than 1.94 billion websites. That’s a lot of competition. What’s one great way to stand out? Great images. In fact, vision dominates all other senses when it comes to...
View ArticlePodcast SEO 101: How to optimize your podcast for search engines
Podcasts have turned into a very popular option for content consumption. They are not new as a form of content type but there is an increasing number of people re-discovering them. They can actually...
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