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How to get started with data-driven attribution in Google Analytics
Google Analytics is used by more than 28.8 billion websites since its inception in 2005. And many have attempted to find a ‘one size fits all’ approach as far as attribution models are concerned. While...
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Affordable, Stat-Based Retail Strategy For Your Agency’s Clients
Posted by MiriamEllis Retail clients are battling tough economics offline and tough competitors online. They need every bit of help your agency can give them. I was heartened when 75 percent of the...
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How to dominate Google News search in 2019
A few weeks ago, Google published a blog post on its webmaster blog sharing some tips on how to get more success in Google News search in 2019. 2019 will be a hard fight against fake news as fake news...
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YouTube + child safety: Is the service doing enough?
It has been a challenging month for YouTube. As we recently reported, fresh concerns over child safety on the service came to light back on 17th February. In a video published to the site, vlogger Matt...
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7 Red Flags to Watch Out For When Auditing Your Link Profile – Whiteboard Friday
Posted by KameronJenkins From irrelevant, off-topic backlinks to cookie-cutter anchor text, there are more than a few clues hidden in your backlink profile that something spammy is going on. Alone they...
View ArticleLink building with PR: Relevant links at scale
It is no secret that Google and other search engines like quality links and consider them as one of the top ranking factors. Search engines are getting smarter and better at identifying unnatural link...
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Marketing Technology Awards 2019
We’ve been working together with our sister site, ClickZ, to honor the best and brightest marketing technology companies today (which includes some SEO-related tools). These Marketing Technology...
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Rewriting the Beginner’s Guide to SEO, Chapter 7: Measuring, Prioritizing,...
Posted by BritneyMuller It’s finally here, for your review and feedback: Chapter 7 of the new Beginner’s Guide to SEO, the last chapter. We cap off the guide with advice on how to measure, prioritize,...
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Seven best tools to find influencers on social media
Influencer marketing has been one of the hottest marketing tactics for a while. It only seems logical that we had influencer marketing long before the invention of social media. The internet simply...
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March 1st Google Update: The Mysterious Case of the 19-Result SERPs
Posted by Dr-Pete Late last week (Feb 28 – Mar 1), we saw a sizable two-day spike in Google rankings flux, as measured by MozCast. Temperatures on Friday reached 108°F. The original temperature on...
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Eight shortcuts to find long tail keywords (and how to use them)
It’s tempting to go after broad, high-volume keywords with huge audiences (and equally huge competition). But there’s an equally large — albeit more distributed audience — to be reached by targeting...
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A Comprehensive Analysis of the New Domain Authority
Posted by rjonesx. Moz’s Domain Authority is requested over 1,000,000,000 times per year, it’s referenced millions of times on the web, and it has become a veritable household name among search engine...
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Why mobile first design is the only 2019 strategy that will work
Everyone knows that mobile is red-hot right now. In fact, there is a pretty good chance you are reading this very article on a mobile device. And yet, like an old dog who just won’t learn a new trick,...
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Copywriting: The Definitive Guide
This is the ultimate guide to writing AWESOME copy. So if you want: More traffic. More leads. More sales. Then you’ll love the actionable copywriting tips in this guide. Let’s dive right in. The post...
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Alternatives to Google: Mojeek believes a truly independent and tracking-free...
It has become something of a personal mission of mine to take some time to explore global alternatives to Google here at Search Engine Watch. This all began with my piece No need for Google and has...
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Google RankBrain: Clearing up the myths and misconceptions
It’s been nearly 3½ years since Google first announced their usage of RankBrain (October 26th 2015, but it had started being rolled out early 2015, in multiple languages). In that time, there’s been...
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Six tips for B2B paid search success
Having worked across paid search strategies in all kinds of industries, you get to learn they all have their individual quirks: high CPCs, certain keywords that just don’t work, and other things that...
View ArticleLuxury marketing search strategy, Part 1: Consumer mindset
Did you know the world’s top 15 luxury brands generate more than 45 million web searches per year? Gucci, ranked as the number one most popular luxury brand online based on Deloitte’s Global Powers of...
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A quick guide to SEO in 2019
Nothing forces you to keep a close eye on Google updates quite like having a wide variety of SEO projects and clients. With clients in almost every industry, I’m forced to check early and often when...
View ArticleDrive customer retention with Google Dynamic Remarketing
With all this gushing about PPC and Google Remarketing campaigns, I strongly feel the need to let you know that I am not to be romanticized or this isn’t a sponsored post. I enjoy following remarketing...
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